JJR Wines
2018
New brand image for very limited, hand-crafted wines with a modern character.
What was the challenge?
Jérémy Recchione is part of a new generation of extremely talented winemakers that has been breathing new life into the Burgundian wine scene. The main challenge for this project was to create a new artistic direction for his overall brand image (web & print) while respecting luxurious codes of Burgundy wines.
What was my role in this project?
I was in charge of designing the entire digital platform from scratch (UX, UI & artistic direction) as well as some of his new bottle labels. We sought to develop a very refined platform, based on light effects and very immersive photographs.
![](https://www.stephanebillon.com/wp-content/uploads/2022/10/logos-JJR.jpg)
![](https://www.stephanebillon.com/wp-content/uploads/2022/10/banner-1-JJR-.jpg)
![](https://www.stephanebillon.com/wp-content/uploads/2022/11/full-retina-JJR-.jpg)
![](https://www.stephanebillon.com/wp-content/uploads/2022/11/mobileJJR-retina-.jpg)
![](https://www.stephanebillon.com/wp-content/uploads/2022/10/jjr.gif)
![](https://www.stephanebillon.com/wp-content/uploads/2022/10/banner-2-JJR-.jpg)
![](https://www.stephanebillon.com/wp-content/uploads/2022/11/full-2-retina-JJR-.jpg)
![](https://www.stephanebillon.com/wp-content/uploads/2022/10/pouilly-JJR.jpg)
![](https://www.stephanebillon.com/wp-content/uploads/2022/10/etiquettes-JJR.jpg)
![](https://www.stephanebillon.com/wp-content/uploads/2022/11/saint_romain_retina-JJR-.jpg)