JJR Wines

New brand image for very limited, hand-crafted wines with a modern character.

What was the challenge?

Jérémy Recchione is part of a new generation of extremely talented winemakers that has been breathing new life into the Burgundian wine scene. The main challenge for this project was to create a new artistic direction for his overall brand image (web & print) while respecting luxurious codes of Burgundy wines.

What was my role in this project?

I was in charge of designing the entire digital platform from scratch (UX, UI & artistic direction) as well as some of his new bottle labels. We sought to develop a very refined platform, based on light effects and very immersive photographs.

La Cordée