Canadian launch for the world’s largest fashion magazine ELLE with two PWA platforms: Elle Canada & Elle Québec
What was the challenge?
We created a brand new immersive and visual experience while maintaining Elle’s image essentials. I had to built a fluid navigation through the content by creating inter-article sequences in a new technology, PWA. While managing multiple stakeholders with different visions (France vs Canada) and less than 3 months to deliver the project.
What was my role in this project?
UX/UI creation and artistic direction for the two new platforms with approval from the Lagardère Paris group.