Bringing Canada’s top lifestyle creators to e-commerce by creating platform with individualized and unique brand experience.

What was the challenge?

We teamed up to create an inspiring experience across 3 brands on 1 single platform. We pushed the limits of an e-commerce platform to inspire as well as convert while keeping an omnichannel strategy in mind.

What was my role in the project?

I designed and built the entire platform from the UX part (customer journey, wireflows, wireframes) to the UI part. I was also in charge of the artistic direction for every experience—each one unique, supported by the group’s branding agency.